BigXthaPlug Age, Height, Real Name & Rise to Fame (2026)

Xavier Landum, known professionally as BigXthaPlug, is a 28-year-old American rapper from Dallas, Texas, who stands 6 feet 1 inch tall and rose to fame with viral Southern hip-hop hits like “Texas” and “Mmhmm“. His career transformed after he abandoned a college football pathway and began writing rap verses while serving time in prison.

Key Profile Summary and Biography Details

The following table outlines the core background facts, physical attributes, and key career metrics for BigXthaPlug as of 2026.

Real Name, Date of Birth, and Physical Height

BigXthaPlug was born under the real name Xavier Landum on May 12, 1998, in Dallas, Texas. As of 2026, he is 28 years old. He grew up in North Texas before moving to Commerce, Texas, during his childhood years. His legal name remains Xavier Landum across his official business filings, songwriting credits, and publisher registries with Sony Music Publishing.

BigXthaPlug stands 6 feet 1 inch tall, which equals approximately 185 centimeters. His height and heavy physical build played an important role during his early life as a high school and college football player. On stage, his tall frame and commanding physical presence match his deep baritone vocal delivery, creating a distinct performance style that sets him apart from many of his peers in modern hip-hop.

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Early Life and Youth Environment in North Texas

Xavier Landum spent his early childhood years living in Dallas, Texas, in an environment marked by financial hardship and street activity. He was raised by parents who exposed him to diverse life experiences and musical styles. When he was four or five years old, Landum witnessed a violent incident in which his mother shot at an attempted robber to protect their home. He often described his mother as a strong and close figure in his early development, while his father served as the main disciplinarian in the family.

Both of his parents maintained a strong appreciation for music, which influenced Landum at an early age. His household was filled with sounds from iconic Southern rap acts like UGK, classic R&B groups like The Isley Brothers, and modern hip-hop figures like Lil Wayne and Drake. This mixture of traditional Southern blues, soul, and hard-hitting trap rhythms shaped his understanding of beat selection and storytelling.

Despite his musical interests, Landum struggled to adjust to traditional school environments. He frequently skipped classes and got involved in physical fights with other students. When he reached nine years old, his family decided that he should move to Commerce, Texas, to live full-time with his father. The move away from Dallas was intended to give him a fresh start and keep him out of local street trouble.

High School Football Success and College Expulsion

In Commerce and nearby regional towns, Landum turned his energy toward organized sports. Football became his primary outlet for managing aggression and building discipline. By the time he attended Ferris High School in Ferris, Texas, Landum had developed into an outstanding athletic talent on the gridiron.

His physical size, speed, and aggressive playing style caught the attention of Division 1 college football recruiters from programs across the country. He received strong athletic evaluations during his junior and senior seasons. After graduating from Ferris High School in 2016, Landum accepted an offer to play collegiate football at Crown College, located in Laketown Township, Minnesota.

His transition to college life was short-lived. During his freshman year at Crown College, Landum started selling marijuana to other students on campus to earn quick money. Local police officers eventually executed a search of his campus dormitory room and discovered illegal substances. Authorities issued him a criminal ticket, and Crown College immediately expelled him from the institution. The expulsion brought a sudden end to his athletic ambitions and forced him to return home to Texas without a college degree or a football scholarship.

Legal Troubles, Incarceration, and Musical Awakening

After returning to Texas without steady income or educational prospects, Landum got deeper into illegal street activities. He began robbing local drug dealers to earn a living. Right before his 18th birthday, law enforcement officials arrested Landum on a warrant for aggravated robbery. The court placed him on felony probation, giving him a chance to avoid prison time if he followed strict state rules.

Two years into his sentence, Landum violated the conditions of his probation. State authorities revoked his release status and sent him to jail to serve an extended sentence. A painful moment of his incarceration occurred when he was unable to attend the first birthday of his eldest son, Amar. Missing this milestone forced Landum to re-evaluate his priorities and look for a way to break the cycle of arrest and conviction.

While serving his time, prison guards placed Landum in solitary confinement following internal disciplinary infractions. Locked in a small cell with no television, radio, or outside contact, he turned to writing lyrics to manage his stress and pass the time. Because he lacked standard writing paper, Landum penned his very first rap verses on the backs of jail-issued medical forms. Writing songs gave him an avenue to process his past mistakes and express his hopes for his family. He resolved that once he gained his freedom, he would devote all his efforts to pursuing a career in professional rap.

Early Music Releases and Signing with UnitedMasters

Upon his release from jail in 2019, Xavier Landum formally adopted the stage name BigXthaPlug. The name combined his physically large stature with street slang that symbolized being a primary provider of music. He began spending long hours in local Dallas recording studios, developing a signature sound marked by thick Texas drawls, heavy basslines, and steady cadence shifts.

He released his early independent singles throughout 2019 and 2020, including tracks like “Who Am I” and “Mula”. In December 2020, he released his first official short project, an EP titled Bacc from the Dead. To build an audience without major radio support, BigXthaPlug submitted his music directly to popular online review channels and music blogs. His raw lyrics and authentic story began gaining traction among hip-hop listeners across Texas.

His fast growing local fan base caught the attention of corporate talent executives at UnitedMasters, an independent music distribution company founded by Steve Stoute and based in Brooklyn, New York. UnitedMasters offered BigXthaPlug a strategic distribution deal that allowed him to keep full ownership of his master recordings while securing global distribution access. Additionally, he signed a long-term publishing arrangement with Sony Music Publishing to manage his catalog rights.

Breakthrough Hit Single Texas and State Anthem Status

In 2022, BigXthaPlug released the single “Texas”, which became the defining breakthrough record of his early career. The track featured booming low-end production paired with lines celebrating the lifestyle, cars, and cultural identity of his home state. The song quickly went viral across short-form video platforms and sports highlight clips.

“Texas” resonated strongly with local audiences while achieving national reach. The song entered the Billboard Bubbling Under Hot 100 chart and earned official Gold certification from the Recording Industry Association of America (RIAA). The track later reached RIAA Platinum status as streaming numbers continued to climb.

The success of “Texas” transformed BigXthaPlug from a regional Dallas artist into a nationally recognized figure in Southern hip-hop. It gave him the momentum needed to launch headline tours and secure spots at major music festivals.

Billboard Hot 100 Breakthrough with Single Mmhmm

Building on the success of “Texas”, BigXthaPlug released the single “Mmhmm” in October 2023. Built on a simple bounce beat paired with a rhythmic vocal hook, “Mmhmm” highlighted his ability to write simple, catchy hooks without losing his authentic voice.

“Mmhmm” became his first song to enter the mainstream Billboard Hot 100 chart. The track debuted at No. 93 and steadily climbed over two months to reach a peak position of No. 65. Its chart trajectory was boosted by a remix featuring Memphis rapper Finesse2tymes, which expanded the record’s popularity across radio stations in the Southeast.

The single eventually received an RIAA Platinum certification, solidifying his standing as a commercial hitmaker.

Debut Studio Album Amar and Themes of Fatherhood

On February 10, 2023, BigXthaPlug released his debut studio album, titled Amar. He named the album directly after his oldest son, Amar, reflecting how much fatherhood had reshaped his life decisions after leaving prison. The project contained 13 tracks that detailed his personal path from jail cells to major stage performances.

Amar entered the US Billboard 200 chart, reaching a peak position of No. 97. It also reached No. 40 on the Top R&B/Hip-Hop Albums chart. Music critics praised the album for its cohesive production style and raw storytelling. Amar was eventually certified Platinum by the RIAA, representing over one million equivalent album units sold in the United States.

Second Studio Album Take Care and Mainstream Heights

BigXthaPlug released his second studio album, Take Care, on October 11, 2024. Unlike many major hip-hop projects that rely heavily on guest features from famous artists, Take Care featured zero outside vocal appearances. BigXthaPlug wrote and performed every track on the album himself, relying on his vocal presence and storytelling to drive the project.

Take Care achieved strong commercial success upon release. It debuted at No. 8 on the US Billboard 200 chart and peaked at No. 3 on the Top R&B/Hip-Hop Albums chart. The album also crossed over into international charts, reaching No. 63 in Canada and No. 24 in New Zealand. The album earned an RIAA Platinum certification, establishing BigXthaPlug as one of the most successful independent rap artists of his era.

Third Studio Album I Hope You’re Happy and Country Rap Fusion

On August 22, 2025, BigXthaPlug released his third full-length studio album, titled I Hope You’re Happy. The album marked an artistic evolution as he expanded his sound to incorporate elements of country rap, combining slide guitars and acoustic loops with traditional heavy sub-bass beats.

I Hope You’re Happy reached No. 7 on the Billboard 200 chart and crossed over to the country charts, peaking at No. 2 on the US Top Country Albums chart. The album also charted internationally, reaching No. 17 in Canada and No. 56 in Australia. The project earned an official Gold certification from the RIAA within months of release.

Extended Plays and Collaborative Mixtapes

In addition to his studio albums, BigXthaPlug has consistently released extended plays and collaborative mixtapes to expand his music catalog. In July 2022, he dropped the EP Big Stepper, which featured the Gold-certified track “Safehouse”.

In December 2023, he released The Biggest, an 8-track EP that served as a bridge between his full-length projects. The Biggest debuted at No. 111 on the Billboard 200 and reached No. 47 on the Top R&B/Hip-Hop Albums chart, eventually earning an RIAA Gold certification.

In May 2024, he released Meet the 6ixers, a joint project featuring his label signees Ro$ama and Yung Hood [cite: 1]. He followed this in March 2026 with the group mixtape *6WA*, featuring collaborative tracks from Ro$ama, Yung Hood, and MurdaGang PB. The mixtape entered the Billboard 200 at No. 118.

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Foundation and Operations of 600 Entertainment

In 2023, BigXthaPlug expanded his role in the music business by founding his own independent record label, 600 Entertainment. He created the imprint to sign, mentor, and promote rising talent from North Texas and surrounding Southern states.

He signed Dallas-area rappers Ro$ama and Yung Hood as his flagship artists. He provided them with access to professional studio facilities, video production budgets, and major touring opportunities. Later, he added MurdaGang PB to the roster.

Through 600 Entertainment, BigXthaPlug maintains full executive control while partnering with UnitedMasters for distribution logistics. This structure allows his roster to retain control of their creative rights while securing global digital access.

Selection for XXL Freshman Class and Musical Style

In mid-2024, XXL Magazine named BigXthaPlug to its annual XXL Freshman Class. The honor recognized him as one of the most impactful breakout artists in American hip-hop.

His music style blends traditional Southern rap heritage with modern trap drum arrangements. Music journalists highlight his thick vocal tone, steady rhythm, and humorous, direct punchlines. Rather than using complex metaphoric structures, BigXthaPlug uses simple sentences and direct phrasing that make his lyrics memorable and easy to recite.

His recording approach is also unique. He rarely writes down lyrics before stepping into a vocal booth. Instead, he listens to production tracks repeatedly and punches in his verses line-by-line, creating hooks and verses naturally on the spot.

Personal Life, Family, and Community Advocacy

BigXthaPlug lives in Texas and stays closely tied to his family. He is the father of two children. His oldest son, Amar, was born around 2019 and serves as a major inspiration for his work ethics.

In April 2025, during National Autism Acceptance Month, BigXthaPlug partnered with the Autism Society of America to film an educational video. In the video, he spoke publicly about his relationship with Amar, who is on the autism spectrum. He discussed the practical realities of raising a neurodivergent child while managing a music career. He urged his fans to treat families living with autism with empathy, kindness, and understanding.

BigXthaPlug has also expressed explicit opinions on public matters. In a media interview published in June 2024, he publicly endorsed Donald Trump for the 2024 United States presidential election, citing his views on business ownership and economic growth.

Complete Discography and Sales Certifications Summary

The master table below provides a complete summary of all major project releases, singles, release dates, chart positions, and official sales certifications for BigXthaPlug.